About b.e.happe

You’re juggling a lot—and still trying to show up for the people and moments that matter most. I get it, because I've been there too.

At b.e.happe, we believe life rarely goes according to plan—and that’s not a bad thing. Sometimes the detour leads to something better. Our brand was built for moms, dreamers, givers, and doers who are choosing to live intentionally, even when the journey looks different than expected.

You want to feel good in what you wear, give meaningful gifts, and support something bigger than yourself. That’s why every beanie we make is designed to help you feel a little more put together in the chaos—and do a little more good in the world while you’re at it.

We started with one handmade beanie designed to cover greasy mom hair (because #reallife), and it turned into something much more. Over time, our business has grown into a community of women across the U.S. and a mission-driven brand that gives back to Child Life Services at children’s hospitals—because we know how much those services mean to families facing hard moments.

You don’t have to do it all. But you can do what makes you happy. You can wear the hat, take the trip, make the memory, or simply show up as yourself.

At b.e.happe, we’re not just here to sell you a handcrafted slouchy beanie or knit pom hat—we’re here to remind you that your everyday life is worth celebrating. Whether you're running errands, planning your next adventure, or holding your babies close at home, we’re honored to be part of your story.

So here’s to less perfection, more presence.

You deserve to feel good. To do good. And to live your version of happy.

Love,
Brooke Happe